The Heineken Story
By:Barbara Smit
Published on 2014-11-06 by Profile Books
Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspired marketing campaigns, to a kidnapping that brought in the largest ransom ever paid for an individual, this is a gripping account of the battle for the international beer market. Barbara Smit has experience writing on family drama, marketing and consumer culture, and in The Heineken Story she has put together a narrative that is meticulously researched, and fizzing with competition, personalities and betrayal.
This Book was ranked at 33 by Google Books for keyword lager heads.
Book ID of The Heineken Story's Books is Qz6eAwAAQBAJ, Book which was written byBarbara Smithave ETAG "G1QFH0WVQa4"
Book which was published by Profile Books since 2014-11-06 have ISBNs, ISBN 13 Code is 9781782831136 and ISBN 10 Code is 1782831134
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "342 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by Raters and have average rate at ""
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is true
Book Preview
Tidak ada komentar:
Posting Komentar