Consumer Behavior
By:John C. Mowen
Published on 2001-01 by
The Internet is transforming the world of consumer behaviour. This book reflects this change by providing: extensive coverage of how the Internet has widened the choices facing consumers; extensive coverage of how Internet purchasers reveal a wealth of information to marketers; and numerous links to web sites via www.consumerbehavior.net.
This Book was ranked at 7 by Google Books for keyword lager heads.
Book ID of Consumer Behavior's Books is QVpEAAAAYAAJ, Book which was written byJohn C. Mowenhave ETAG "Loj9MKHX9w8"
Book which was published by since 2001-01 have ISBNs, ISBN 13 Code is 9780130169723 and ISBN 10 Code is 0130169722
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Book which have "354 Pages" is Printed at BOOK under CategoryBusiness and Economics
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